Built to Do the Work That Matters.
OppStrat is a solutions agency helping businesses solve real problems and take advantage of new opportunities. We work across product development, AI evaluation, AI transformation and adoption, and branding and marketing, combining strategic thinking with the ability to actually execute. We are deliberately built to be practical: understand the problem, find the opportunity, and get the work done.
Strategy Meets Execution.
The gap between knowing what to do and actually doing it is where most businesses get stuck. We were built to close that gap. Our work brings together AI expertise, business strategy, creative thinking, and execution to help organizations improve how they work, build better products and systems, and grow stronger brands.
We work with businesses at different stages and across different industries, but our approach remains the same: understand the context, focus on what will create the most value, and take responsibility for moving the work forward. We do not believe in strategy for strategy's sake. The work has to lead somewhere.
Practical
We focus on what can actually be implemented, adopted, and used, not just what looks good in a presentation.
Cross-Disciplinary
AI, strategy, branding, and marketing increasingly overlap. We bring these capabilities together rather than treating them as separate problems.
Outcome-Focused
We measure our work by what changes for the business, better systems, stronger capabilities, clearer positioning, more effective marketing, and real progress.
The Founders
Experience Across AI, Strategy, and Growth.
OppStrat was founded by two professionals with complementary expertise across AI, strategy, branding, research, and communication. Together, they bring a combination of technical understanding and commercial thinking to the problems businesses face today.
AI Strategy · Product · Evaluation
Jawad Zulfiqar
Jawad helps businesses turn AI from an idea into a working business capability. He works across AI strategy, product development, evaluation, transformation, and adoption—helping organizations identify where AI can create value, build and improve AI systems, and integrate them into real workflows. His focus is on outcomes: better products, more effective operations, stronger AI performance, and teams that can actually use the technology.
Brand Strategy · Narrative · Go-to-Market
Akif Rashid
Akif helps businesses turn strong products into stronger brands and clearer market positions. He works across positioning, go-to-market strategy, messaging, and brand development to help companies differentiate, communicate their value more effectively, and turn attention into commercial opportunity. His strength is taking complex or difficult-to-explain businesses and building the strategic narrative that makes them easier to understand, easier to sell, and harder to ignore.
We are always interested in hearing from exceptional people. If you think you could add something valuable to what we are building, send us an email with the kind of role you are looking for and your CV. We are particularly interested in people who think independently, do excellent work, and can help us expand what we offer.