Letting the decision makers lead the plan.
We don't want anyone's time to be wasted with “Sounds good, I'll have to confirm it with my boss and I'll circle back.” You deal with the experienced leaders. We're here to understand and to help.
Brand Strategy · Narrative · Go-to-Market
Akif Rashid
Akif's background is in brand strategy and editorial work. He studied at King's College London and has spent the better part of a decade working at the intersection of strategic positioning and written communication — helping companies articulate what they do in ways that hold up under pressure. His particular focus is making complex products legible: stripping the abstraction out of technical work and finding the language that moves the right people.
AI Systems · Product Strategy · Evaluation
Jawad Zulfiqar
Jawad works at the intersection of AI systems analysis and institutional research. His background spans LLM evaluation and red-teaming, AI adoption in manufacturing environments, and policy research. He has led AI transformation engagements in industrial settings and contributed to AI strategy at a national institutional level. His work focuses on the layer most often skipped: making AI tools actually land inside organisations after the vendor has left.
We don't keep a careers page because we're selective about our team. If you want to join us, please send an email with your ideal position and CV. We're always open to creative minds that can expand our operations.
The First Call Is Diagnostic. It Is Not A Pitch.
Thirty minutes. You describe the situation. We tell you honestly whether we are the practice for the work, and if we are not, who we think you should be speaking to.