Work that solves real business problems.

AI & Technology

AI Evaluation

Building evaluation frameworks for advanced AI systems.

We supported an AI organization in developing a structured evaluation approach for large language models ahead of an external safety review. The engagement covered evaluation strategy, red-teaming protocols, capability coverage, and the analysis and documentation required to communicate findings clearly.

The work brought together technical evaluation and human judgment to produce reliable, defensible insights across complex AI systems.

Manufacturing

AI Transformation & Adoption

Helping a technology business transition from legacy software to an AI-native proposition.

We worked with a technology company serving the manufacturing sector to identify how AI could fundamentally reshape its product and market position. The engagement included product strategy, AI positioning, buyer analysis, and go-to-market development.

We also supported internal adoption, helping teams move beyond acquiring AI tools toward integrating them into everyday workflows and operations.

Fintech

Branding & Marketing

Creating a differentiated market position in a crowded category.

We helped a fintech business sharpen its positioning in a highly competitive and regulated market. The engagement covered category positioning, messaging, investor narrative, and a scalable content strategy designed to build visibility without requiring a large in-house marketing function.

The result was a clearer market identity and a communication system built around differentiation rather than generic category language.

Institutions

AI Strategy

Defining an AI research agenda for a national institution.

We provided strategic advisory to an institution developing its approach to AI research. The engagement covered research priorities, strategic positioning, and stakeholder communications, translating complex technical and policy considerations into clear direction for decision-makers.

Founders

Branding & Marketing

Turning a differentiated product into a compelling company narrative.

We worked with a founder whose product stood out, but whose positioning did not. The engagement rebuilt the company's narrative from the ground up—clarifying what made the product different, who it mattered to, and how to communicate that value to investors, customers, and the wider market.

The work extended across launch messaging, founder positioning, content, and investor communications to create one coherent story across every important audience.

Health

Branding & Marketing

Building a sustainable content engine around a specialist practice.

We helped a healthcare practitioner build a stronger public profile while continuing to run their practice. The engagement covered positioning, founder voice, content strategy, production, and publishing—creating a system that could operate consistently without taking the practitioner away from their core work.

Professional Services

Branding & Marketing

Building a founder-led brand from strategy through execution.

We worked with a UK professional services firm where the founder was central to the brand and LinkedIn was a key growth channel. We developed the founder's voice, content strategy, and publishing system while strengthening the firm's broader digital presence.

The engagement included LinkedIn strategy, local market positioning, content production, and the development of a new website, bringing the firm's brand, messaging, and digital presence into one coherent system.